Why it pays to enter awards.
If you’ve had to drop your awards budget in light of Covid-19, I get it. However, here are a few reasons why it might pay to re-think your strategy.
If you’ve had to drop your awards budget in light of Covid-19, I get it. However, here are a few reasons why it might pay to re-think your strategy.
Over the past decade or so, I have gained an in-depth knowledge of numerous industry award schemes – what their differences are, what’s likely to win, etc. – and now I’m using that to not only help agencies to improve their odds of winning, but winning in the schemes that are right for them.
At the Grammys Drake declared that you don’t need awards. While he has a point, there are some compelling reasons why businesses should consider entering them.
Whether you’re entering an award for your business, or a specific project or piece of work, the entry process will make you look at your business in a different light. And could even offer up previously unidentified opportunities for your future direction.
On the surface, winning an award gives you that all-important seal of approval – the validation from an unbiased third party, and the credibility that you should be taken as an expert in your chosen field.
being shortlisted can have a significant impact on your brand awareness, so it’s really important to tell the WHY behind your story.
The stand-out projects that win the Grand Prix at the DBA’s Design Effectiveness Awards usually have three things in common, alongside clear objectives from the outset – financial, environmental and social impact. And, they can all demonstrate that they’ve had sustained business results.